“Businesses have a profound opportunity to help build a more sustainable future, one born of our common concern for the planet we share,” said Tim Cook, Apple’s CEO.
As part of their target, Apple hope to reduce their emissions by 75%, whilst developing innovation solutions to combat the remaining 25% – forming a blueprint for other companies to follow their lead.
Apple are already making waves in their support for environmental progress, having reduced their carbon footprint by 4.3 million metric tonnes in 2019 alone. The latest plan is part of Apple’s umbrella 10-year roadmap, which highlights relevant environmental issues within their brand and points to solutions the business can put in place to tackle them. This includes low carbon product design, expanding energy efficiency, renewable energy, process and material innovation and carbon removal.
