18,000kg of plastic bottles was collected from streams running through the Alps in Europe to create the line, and the outdoor clothing giant hopes to use its release to raise awareness of the litter left behind in natural spaces by travellers and holiday makers. The items have been made in partnership with American charity The Summit Foundation, who will receive 1 dollar per shirt sold. The charity provide support to mountain clean-up programmes and preserving their natural spaces through developing eco-friendly initiatives.
The company, who name their recycled collection ‘Bottle Source’, have also collaborated with National Geographic for the range, made from single-use plastic sourced from the waste streams of our country’s most famous public spaces, including Yosemite, Great Smoky Mountains, and Grand Teton National Parks.
To learn more about upcycling please read our waste solution, and learning resource on Goal 12!