Prince Charles Launches Terra Carta Initiative

The Prince of Wales has announced his greatest project yet, the Terra Carta Initiative.

The  Sustainable Markets initiative, ‘Terra Carta’, was announced yesterday at the One Planet Summit, and will provide advice to businesses to move towards a sustainable future. The so called ‘Earth Charter’ hopes to place sustainability at the heart of the private sector.

The project marks the 50th anniversary of Prince Charles’ campaign for the environment.

“The ‘Terra Carta’ offers the basis of a recovery plan that puts Nature, People and Planet at the heart of global value creation – one that will harness the precious, irreplaceable power of Nature combined with the transformative innovation and resources of the private sector.” – HRH The Prince of Wales.

The charter provides a roadmap to 2030 for businesses to move towards an ambitious and sustainable future; one that will harness the power of Nature combined with the transformative power, innovation and resources of the private sector.  According to their website, one of Terra Carta’s actions was initiated at the One Planet Summit in Paris, with the creation of a Natural Capital Investors Alliance targeting $10 billion by 2022.

Posted by Claire Edwards 12 January 2021

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