Responsible Consumption and Production

George at Asda Launches ‘Take Back’ Recycling Scheme

Image © Asda

The supermarket will offer discount to use online in exchange for old clothes!

Asda has officially announced the launch of their George ‘Take Back scheme’.

The new scheme is part of Asda’s ‘George for Good’ campaign, which aims to lower textile waste and prevent thousands of tonnes of clothing ending up in landfill annually.

The supermarket giant is offering 10% discount codes to use on their website in exchange for bringing back unwanted clothing and home textiles to any Asda store, in a bold statement of support for movement towards a more circular economy in the fashion industry.  The scheme will also help to raise money for charity.

In their social media post, George Asda said “not only does this divert clothing that may have otherwise ended up in landfill, it also generates vital funds for Asda’s Tickled Pink campaign, which supports CoppaFeel and Breast Cancer Now… win win!”

To get involved with the scheme, follow these simple steps:

  • Register online at
  • Create your personal QR code or address label
  • Take your unwanted clothing to ANY Asda store
  • Use your 10% discount to shop the George range here!

You can find more tips and advice on reducing, reusing and recycling waste on our 3Rs Solution page!

Posted by Claire Edwards 11 March 2021

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