Responsible Consumption and Production

The 10-year-old Proving the Skye Has NO Limit!

Image © Hannah Neville

A major supermarket will remove children's magazine including plastic toys from their shelves following a girl's successful campaign!

Supermarket giant Waitrose as made the decision to stop selling magazines that include free plastic toys in a bid to reduce single use plastic waste.

The decision was greatly influenced by 10-year-old Skye Neville from Wales, who has been campaigning for magazines to stop including plastic toys – known as ‘covermounts’ – that ultimately get thrown away and end up in landfill.

Skye, who is an avid litter picker in her village of Fairbourne, initially wrote to her favourtie magazine, Horrible Histories, before setting up her own petition online. She writes on her page:


“I just want the magazine. I don’t want or need the cheap plastic toys which are either played with for a few minutes, or break on the first use and are thrown away. Any ‘gifts’ that the magazines offer should be sustainable and ethical so that we can protect our planet for us and future generations.


Skye’s petition has already received over 5000 signatures following media coverage by BBC Newsround and National Geographic Kids! You can add your name to Skye’s petition here.

Posted by Claire Edwards 1 May 2021

Related posts

How to Get Involved

Have you been inspired by our featured changemakers? Would you like to learn more, collaborate with others or discover how you can train in an environmental career?

Select from one of the options to find more information and start your journey as a Planetary Person!